http:\/\/services.google.com\/fh\/files\/blogs\/google-keywords-to-the-wise.pdf<\/a><\/p>\nA list of the few advices contained in the white book<\/h3>\nYour Website<\/h4>\n
Stay on top of your site\u2019s offerings. Find any gaps between your site\u2019s content and your
\nkeyword list.<\/p>\n
Your Products<\/h4>\n
Be sure that you\u2019re bidding on core product keywords. When your audience is at the end
\nof the buying cycle they\u2019ll be searching for a specific product or service. If you\u2019re a retailer,
\nthings like product names and models can make for high-performing keywords.<\/p>\n
Your Brand<\/h4>\n
Remember the value of your branded terms as well. If you deal with multiple products, add keywords that are combinations of your brand name and high-volume products that people often search for in the same query.<\/p>\n
The Research Process of Your Customers<\/h4>\n
What are all of the different ways that they could potentially search for what you\u2019re offering? \u00a0Map out their research process and be sure that you\u2019re present at every step.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Google Adwords A new guide has been released by Google called \u00a0\u201cguide to keywords\u201d for AdWords advertisers. It includes best<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/posts\/110"}],"collection":[{"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":3,"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":113,"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/posts\/110\/revisions\/113"}],"wp:attachment":[{"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/le-nomade.com\/nomade\/eng\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}