{"id":522,"date":"2015-02-13T22:51:34","date_gmt":"2015-02-13T22:51:34","guid":{"rendered":"http:\/\/le-nomade.com\/nomade\/?p=522"},"modified":"2015-02-13T22:58:57","modified_gmt":"2015-02-13T22:58:57","slug":"comparatif-adwords-et-facebook-systeme-de-publicite","status":"publish","type":"post","link":"https:\/\/le-nomade.com\/nomade\/blog\/comparatif-adwords-et-facebook-systeme-de-publicite\/","title":{"rendered":"Comparatif Adwords et Facebook – Syst\u00e8me de publicit\u00e9"},"content":{"rendered":"

Avez-vous fait le comparatif des co\u00fbts de publicit\u00e9 entre Google Adwords et Facebook ?<\/h3>\n

Si on s’amuse \u00e0 comparer les 2 modes de publicit\u00e9s on s’aper\u00e7oit rapidement que le fameux co\u00fbt par clic (CTR) est beaucoup plus bas avec Facebook<\/strong> que sur Google Adwords<\/strong>.<\/p>\n

Cependant il faut tenir compte que la logique pour avoir un clic dans les 2 syst\u00e8mes n’est pas du tout pareil. Facebook permet de cibler des personnes alors que Google affiche votre site selon la recherche des internautes.<\/p>\n

\"Comparatif_facebook-adwords\"<\/a><\/p>\n

 <\/p>\n

Les 2 approches restent int\u00e9ressantes et doivent \u00eatre adapt\u00e9s selon les besoins.<\/p>\n

Dites nous ce que vous en pensez sur Twitter<\/a> ou Facebook<\/a> !!<\/strong><\/p>\n

\n

 <\/p>\n

Quelques liens trouver sur le net :<\/p>\n

http:\/\/www.adhustler.com\/local-online-advertising-case-study-facebook-vs-google-adwords\/<\/a>
\nhttp:\/\/lyndsysimon.com\/what-ive-learned-about-facebook-ads\/<\/a>
\nhttp:\/\/memeburn.com\/2010\/07\/5-reasons-to-use-facebook-adverts-instead-of-google-adwords<\/a>
\nhttp:\/\/blog.auinteractive.com\/facebook-ads-dont-work-heres-proof<\/a>
\nhttp:\/\/www.johnchow.com\/facebook-advertising-for-lead-acquisition-case-study\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Avez-vous fait le comparatif des co\u00fbts de publicit\u00e9 entre Google Adwords et Facebook ? Si on s’amuse \u00e0 comparer les<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36,6],"tags":[],"_links":{"self":[{"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/posts\/522"}],"collection":[{"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":6,"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":529,"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/posts\/522\/revisions\/529"}],"wp:attachment":[{"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/le-nomade.com\/nomade\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}